Beer Fest Equals Wedding

by Jill Sites on May 21, 2010

(Taken with Hisptamatic iPhone app because it looks cooler. What you can’t see is that the cases are at least 2 deep.)

Setting up for the Extreme Beer Fest, for me, is similar to setting up for my wedding. Ok, not really, but I do have the same intensely disturbing dreams, fears, and obsessive attitude that I did regarding my wedding. Just ask the people who work with me. (You love me…)

A lot goes into creating this event, and basically, it’s all done by two of us. Becky (calling her the “manager” of the theater is like calling Bill Gates well-off–a complete and total understatement) and myself. B is incredibly supportive and helpful with this event, from sourcing extra tables, to helping me staff, to working the actual event, to designing our awesome poster. I do all the ordering, the glasses, the stocking and pricing and…you get the idea.

We’ve been getting delivery after delivery of cases and cases of beer for the event. Today, I went through, priced and stocked it all in the storage room. Yes, me. I guess I haven’t lost all my upper body strength from last summer. It’s awesome. And not awesome as in wicked cool. Awesome as in massive. We have about 90 beers in total for this event, at least 50 more than my October event. We’ve doubled the number of tickets, which are selling like mad. I’ve done actual press for this event (which, as a recovering and still functioning publicist is insanely uncomfortable, personally speaking) and the local beer blogs, Kalambrew, Michigan Microbrews and Beer Nuts,  have been super cool!

(We still have three more deliveries next week, and a back room that’s also stocked!)

I’m more than excited for next Friday. It will be, to date, the largest event I have thrown that I’m personally responsible for. Which is a great feeling, and at the same time, insanely scary.

And really does make marrying J seem like a total piece of cake.

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